You’ve been taking magnesium for months. You still can’t sleep. The problem isn’t magnesium, it’s the form.

Most brands sell you magnesium supplement buffered with magnesium oxide or just simply magnesium oxide because it’s cheap to manufacture. Your body absorbs about 4% of it. The other 96% passes through your digestive system unused, which is also why oxide causes the laxative effect people blame on “magnesium.”

Bisglycinate is different. Each magnesium molecule is bonded to two glycine molecules so it travels through the intestinal wall intact via the dipeptide transport pathway. Absorption is significantly higher than oxide or citrate. More magnesium reaches your cells, which means you actually feel the difference.

Why the form matters?

Form	Absorption	GI effect	Common in
*Bisglycinate (iThrive)*	*80–90%*	*Gentle - no laxative effect*	*Premium clinical brands*
Citrate	25–35%	Mild - loose stools at higher doses	Mid-tier brands
Oxide	3–4%	Strong laxative - most exits unused	Mass-market/pharmacy

Note: Claims on absorption comparison are supported by published bioavailability literature and are FSSAI-compliant as scientific context statements, not disease claims.

Key Benefits

What iThrive Magnesium Bisglycinate supports:

Sleep quality — magnesium activates GABA receptors that help the nervous system wind down before sleep; glycine acts as an additional inhibitory neurotransmitter for calm
Muscle relaxation and recovery — required for both muscle contraction and the release that follows; may help reduce cramps and delayed soreness
Stress and anxiety — magnesium plays a key role in regulating the HPA axis (stress response); glycine supports a calming effect on the central nervous system
Migraine support — magnesium deficiency is consistently associated with migraine frequency; bisglycinate’s superior absorption makes it more effective for this target
Hormonal balance and PMS — magnesium may help reduce PMS symptoms including mood changes, cramps, and fluid retention
Bone health — works in concert with Vitamin D3 and Vitamin K2 for calcium absorption and bone mineral density
Energy and metabolic function — participates in more than 300 enzymatic reactions including ATP production, DNA synthesis, and glucose metabolism

Pure formulation. Nothing unnecessary.

No magnesium stearate. No silicon dioxide. No artificial colours. No titanium dioxide. No talc. No preservatives.

Most supplement manufacturers add these as flow agents or anti-caking agents to speed up production. We don’t. Every gram of this powder is magnesium bisglycinate - nothing filler, nothing synthetic.

Practitioner’s Note

“I put this in every ALIVE client’s protocol and for good reason, across thousands of functional assessments, magnesium deficiency is the single most consistent finding we see, regardless of the presenting health concern. Standard magnesium supplements rarely move the needle because the form isn’t absorbed. Bisglycinate is the only form I’ve seen reliably restore magnesium levels and produce noticeable improvements in sleep, muscle tension, and mood within four to six weeks. If you’re sleeping badly, cramping, anxious, or constantly fatigued, this is almost always where we start.”

Mugdha Pradhan

Founder & Functional Nutritionist, iThrive · 10+ years clinical practice

Essentials are not generic supplements sold alongside the program. They are the protocol.