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Our Story

We didn't set out to build a supplement brand. We set out to heal people and couldn't find clean supplements to do it.

So we made our own.

THE ORIGIN

Born out of clinical necessity with care.

For nearly a decade, the iThrive ALIVE practice has been working with people whose doctors had run out of answers. Chronic fatigue. Gut disorders. Hormonal imbalances. Metabolic dysfunction.

Our protocols worked. But the supplements available in India didn't. We needed clinically effective doses, bioavailable forms with zero fillers and preservatives, nothing that would compromise the outcomes we were working toward.

Off-the-shelf products kept falling short. So we stopped looking for the right supplement and decided to build it.

THE FORMULATION

Built from clinical patterns, not trend reports

Every iThrive Essentials product was formulated drawing directly from clinical patterns observed across years of ALIVE practice protocols, not from what was selling, not from what was cheapest to manufacture.

Each formula was built around the specific deficiencies, absorption failures, and nutritional gaps that kept appearing in real patient protocols and validated through the published clinical research and proprietary data behind every patented ingredient we use.

Mugdha Pradhan
"I kept prescribing supplements that actually met our clinical standards which were mostly imported and up to four times the cost of anything available locally, which my patients couldn't sustain. I wasn't fully confident in local brands as either the doses were wrong or the forms, or there were fillers I wouldn't want in my own body. At some point it became a clinical problem, due to what the patient was actually absorbing. That's when we decided to stop compromising and build it ourselves."

Mugdha Pradhan

Founder & CEO - iThrive

Suyash Bhandari
"We chose patented, research-backed ingredient forms of Creapure®, Quatrefolic®, SuperbaBoost® because the published data behind each one is the quality assurance. That's not marketing. That's how formulation decisions should be made. When the form is right and the dose is clinically meaningful, the supplement does what it's supposed to. That's the standard we formulate to."

Suyash Bhandari

Head of Supplement Research - iThrive

Saloni Kulkarni
"After years of speaking with clients every single day, the pattern is consistent as the ones who had tried other supplements before iThrive almost always say the same thing: they felt like they were going through the motions without seeing any actual effect. With the right form and the right dose, the feedback changes. That shift in what clients report is what quality formulation actually looks like from the outside."

Saloni Kulkarni

Head of Client Services - iThrive

Shagun Arya
"We train practitioners to evaluate supplements the same way they'd evaluate any clinical tool, by the evidence behind the ingredient form, the dose, and the sourcing. When we built the curriculum, iThrive Essentials was the clearest example we had of what that standard looks like in practice. It's one thing to teach practitioners what good formulation means. It's another to hand them a product and say, this is it."

Shagun Arya

Head of Academy - iThrive

Mugdha Pradhan
"I kept prescribing supplements that actually met our clinical standards which were mostly imported and up to four times the cost of anything available locally, which my patients couldn't sustain. I wasn't fully confident in local brands as either the doses were wrong or the forms, or there were fillers I wouldn't want in my own body. At some point it became a clinical problem, due to what the patient was actually absorbing. That's when we decided to stop compromising and build it ourselves."

Mugdha Pradhan

Founder & CEO - iThrive

Suyash Bhandari
"We chose patented, research-backed ingredient forms of Creapure®, Quatrefolic®, SuperbaBoost® because the published data behind each one is the quality assurance. That's not marketing. That's how formulation decisions should be made. When the form is right and the dose is clinically meaningful, the supplement does what it's supposed to. That's the standard we formulate to."

Suyash Bhandari

Head of Supplement Research - iThrive

Saloni Kulkarni
"After years of speaking with clients every single day, the pattern is consistent as the ones who had tried other supplements before iThrive almost always say the same thing: they felt like they were going through the motions without seeing any actual effect. With the right form and the right dose, the feedback changes. That shift in what clients report is what quality formulation actually looks like from the outside."

Saloni Kulkarni

Head of Client Services - iThrive

Shagun Arya
"We train practitioners to evaluate supplements the same way they'd evaluate any clinical tool, by the evidence behind the ingredient form, the dose, and the sourcing. When we built the curriculum, iThrive Essentials was the clearest example we had of what that standard looks like in practice. It's one thing to teach practitioners what good formulation means. It's another to hand them a product and say, this is it."

Shagun Arya

Head of Academy - iThrive

WHAT MAKES IT DIFFERENT

Pure. Potent. Proven.

Pure

No fillers. No preservatives. No artificial additives. Every ingredient is chosen because it belongs, and everything that doesn't belong isn't there.

Potent

Clinically effective doses, not diluted to keep costs down. We use magnesium bisglycinate, not oxide. Quatrefolic® for folate, not folic acid. Form determines absorption.

Proven

The same formulations used in the iThrive ALIVE practice and protocols that have supported 6000+ health journeys across India and beyond.

One practice. Three ways to work with us.

iThrive Ecosystem of Healing

Essentials

Precision-formulated, bioavailability-focused supplements. For people who know the difference.
Alive

Functional nutrition consultations, 60+ blood biomarkers, personalised healing protocols. Virtual, global.
Academy

Functional nutrition certification for practitioners and career-switchers. 60+ batches, growing every year.

6000+

Health journeys decoded

15000+

Lives transformed by iThrive

10+

Years of clinical expertise

1200+

Academy practitioners trained

Welcome to iThrive

Built for patients first. Available to everyone.

For informed buyer

You read labels. You've been let down before. These were made for you. Clinical-grade supplements from the team that actually uses them to support real patient protocols.

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Want to go deeper?

Want to know exactly what your body needs? A root cause analysis will tell you.The ALIVE programme offers personalised 90-day protocols for chronic and functional health concerns.

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