In 2021, founder Mugdha Pradhan launched iThrive Essentials to close the gap between what clinical practice demanded and what the Indian supplement market offered. Every product we make is for real patient protocols, not from trend reports or cost-cutting spreadsheets.

For nearly a decade, the iThrive ALIVE functional nutrition practice has worked with people whose doctors had run out of answers. Chronic fatigue. Gut disorders. Hormonal imbalances. Metabolic dysfunction. Our protocols worked. But the supplements available in India didn't.

We needed clinically effective doses in bioavailable forms, with zero fillers and preservatives. Nothing that would compromise the outcomes we were working toward. Off-the-shelf products kept falling short. So we stopped looking for the right supplement and decided to build it.

Pure. Potent. Proven.

Three words guide every formulation decision we make:

• Pure: No fillers. No preservatives. No artificial additives. Every ingredient is chosen because it belongs, and everything that doesn't belong is left out.
• Potent: Clinically effective doses, never diluted to reduce manufacturing costs. We us  magnesium bisglycinate, not oxide. Quatrefolic® for folate, not folic acid. The form determines absorption, and absorption determines results.
• Proven: The same formulations used in the iThrive ALIVE practice, protocols that have supported over 6,000 health journeys across India and beyond.

We use patented, research-backed ingredient forms like Creapure®, Quatrefolic®, and SuperbaBoost® because published clinical data supports their bioavailability. Each formula was built around the specific deficiencies, absorption failures, and nutritional gaps that kept appearing in real patient protocols, then validated through the clinical research and proprietary data behind every patented ingredient we use.

Built for Patients First. Available to Everyone.

You read labels. You've been let down before. You know the difference between a marketing claim and a meaningful dose. These supplements were made for you.

We serve health-conscious adults across India who are dealing with chronic, metabolic, or functional health concerns. People with gut disorders, hormonal imbalances, persistent fatigue, and stubborn nutrient deficiencies. People who have tried other brands and found them lacking. We also serve functional health practitioners who need supplements they can trust in their own clinical protocols.

iThrive Essentials offers clinical-grade quality at a fraction of the cost of imported equivalents, because we believe access to effective nutrition should not depend on your ability to import it.

More Than a Supplement Brand

iThrive Essentials is part of a broader ecosystem dedicated to functional health:

• iThrive ALIVE: Our functional nutrition practice, where personalised protocols have guided over 6,000 health journeys and transformed more than 15,000 lives.
• iThrive Academy: A practitioner training programme that has equipped over 1,200 functional health practitioners with the clinical knowledge to support their own clients.

The supplements, the practice, and the academy all feed into one another. What we learn from patient protocols shapes our formulations. What our practitioners observe in the field sharpens our understanding. This loop of clinical insight is what makes iThrive Essentials different from brands that formulate in isolation.

Our Promise to You

We will never put a product on the shelf that we wouldn't use in our own clinical practice. Every capsule reflects over eight years of clinical expertise, thousands of patient outcomes, and an uncompromising standard for ingredient quality.

If you have been disappointed by supplements that promise much and deliver little, we understand. We built iThrive Essentials because we were disappointed too. The difference is, we had the clinical data to do something about it.