{"title":"Vitamins","description":null,"products":[{"product_id":"b-complex","title":"Active B-Complex - 90 Capsules","description":"\u003ch2\u003eYou may take B vitamins every day. You may still feel tired.\u003c\/h2\u003e\n\u003cp\u003eThe reason is almost always the same the B vitamins in most supplements are in synthetic, inactive forms that your body has to convert before it can use them. Folic acid has to become 5-MTHF. Cyanocobalamin has to become methylcobalamin. Pyridoxine has to become P5P. If anything in those conversion chains is suboptimal due to chronic stress, gut inflammation, a common genetic variant, the conversion doesn't happen fully. And you absorb a fraction of what the label says you're getting.\u003c\/p\u003e\n\u003cp\u003eiThrive Active B-Complex skips the conversion step entirely. Every B vitamin in this formula is already in its active, metabolically ready form. What goes in is what your cells use.\u003c\/p\u003e\n\u003ch2\u003eMost B-complex supplements use the cheap forms. Here's the difference:\u003c\/h2\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 16px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #1A2448; color: #ffffff;\"\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eVitamin\u003c\/th\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eCommon inactive form\u003c\/th\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eActive form (iThrive)\u003c\/th\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eWhy it matters\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eB6\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003ePyridoxine HCl\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003ePyridoxal-5-Phosphate (P5P)\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eDirect coenzyme no liver conversion needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #F6F0E8;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eB9\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eFolic acid \/ generic L-methylfolate\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eQuatrefolic® 5-MTHF\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003ePatented active folate works even with MTHFR gene variant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eB12\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eCyanocobalamin\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eMethylcobalamin\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eActive form, directly usable by the nervous system\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cblockquote\u003e\n\u003cp\u003eNote on Quatrefolic®: This is not generic 5-MTHF. Quatrefolic® is a patented (6S)-5-methyltetrahydrofolate glucosamine salt from Gnosis by Lesaffre, the same high-purity active folate used in clinical prenatal and MTHFR protocols globally. It is the gold standard for bioavailable folate supplementation.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003eWhy active folate matters for methylation and hormonal health\u003c\/h2\u003e\n\u003cp\u003eThe MTHFR gene variant, carried by approximately 10 to 15 percent of people, impairs the enzyme that converts folic acid into the active folate your cells need. Active folate forms like Quatrefolic® are increasingly used as an alternative to folic acid in nutrition-focused protocols.\u003c\/p\u003e\n\u003cp\u003eiThrive Active B-Complex includes 300mcg of Quatrefolic® active folate per capsule (100% RDA) alongside 100mg of Myo-Inositol, which supports insulin sensitivity and ovarian function in PCOS, and 100mg of Phosphatidylcholine from sunflower lecithin (not soy), which supports cell membrane integrity and liver function.\u003c\/p\u003e\n\u003cp\u003eNo other Indian B-complex provides all three of these in one capsule.\u003c\/p\u003e\n\u003ch2\u003eWhat iThrive Active B-Complex may support\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy metabolism\u003c\/strong\u003e — all 8 B vitamins participate in converting food to cellular energy (ATP)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMental clarity and focus\u003c\/strong\u003e — B vitamins are cofactors in neurotransmitter synthesis, supporting cognitive function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStress response\u003c\/strong\u003e — B5, B6, and B12 are essential for the adrenal stress response; depleted rapidly under chronic stress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHormonal and metabolic balance\u003c\/strong\u003e — active folate supports methylation, Myo-Inositol supports insulin sensitivity and ovarian function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFolate status\u003c\/strong\u003e — Quatrefolic® is a well-researched, bioavailable form of active folate relevant to individuals focused on methylation and folate status\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiver and cell membrane health\u003c\/strong\u003e — Phosphatidylcholine from sunflower lecithin supports liver fat metabolism and cell membrane integrity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMood balance\u003c\/strong\u003e — B6, B9, and B12 are required for serotonin, dopamine, and norepinephrine synthesis\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair, skin, and nails\u003c\/strong\u003e — D-Biotin (B7) supports keratin infrastructure; the active form bypasses absorption issues common with generic biotin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe formula is built around what's in it and what isn't.\u003c\/h2\u003e\n\u003cp\u003eNo magnesium stearate. No silicon dioxide. No titanium dioxide. No artificial colours. No synthetic preservatives. No folic acid (the synthetic, inactive form). No cyanocobalamin (the cheap B12 form most brands use).\u003c\/p\u003e\n\u003cp\u003ePreserved naturally with rosemary extract used to protect the active B vitamins from oxidation during shelf life, without introducing synthetic antioxidants.\u003c\/p\u003e\n\u003cp\u003eThe capsule shell is 100% HPMC vegetarian, clean, free from gelatin. Sunflower lecithin, not soy lecithin, so it's suitable for anyone avoiding soy.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eTake 1 capsule after each meal, up to 3 times daily or as suggested by your healthcare practitioner. Each capsule delivers 100% RDA of every B vitamin in its active form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePractical note:\u003c\/strong\u003e Starting with 1 capsule per day and increasing gradually is advisable for those new to active B vitamins, as higher doses can occasionally cause mild initial responses (vivid dreams, warm skin flush from niacin). These settle within a few days for most people.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan be taken alongside:\u003c\/strong\u003e iThrive Magnesium Bisglycinate (magnesium supports B vitamin activation), iThrive Vitamin D3+K2 (D3 metabolism requires B vitamins), and iThrive Marine Omega-3 (B12 and omega-3 work synergistically for brain and cardiovascular health).\u003c\/p\u003e\n\u003ch2\u003ePractitioner's Note\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0641\/9234\/8374\/files\/Suyash_32a78f15-0fde-479a-81e3-b35f2177ad88_240x240.png?v=1778651293\" alt=\"Suyash Bhandari, In-House Scientist and Head of Formulations at iThrive Essentials\" style=\"margin-bottom: 16px;\"\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\"The two decisions that distinguish this formula from most B-complex supplements on the market are the choice of folate and the addition of Myo-Inositol. On folate, we use Quatrefolic®, the patented (6S)-5-methyltetrahydrofolate from Gnosis. This is not the same as generic L-methylfolate. Quatrefolic® has superior stability, documented bioavailability data, and is specifically the form used in clinical research with MTHFR populations and preconception protocols. On Myo-Inositol this is typically sold as a standalone PCOS supplement at ₹1,000+ per bottle. Combining it with active B vitamins in a single capsule reflects how practitioners actually use these nutrients together in clinical protocols not in isolation. The Phosphatidylcholine from sunflower lecithin completes the picture: it supports cell membrane synthesis and liver fat metabolism, functions that are often overlooked in standard B-complex formulations.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuyash Bhandari\u003c\/strong\u003e\u003cbr\u003eIn-House Scientist \u0026amp; Head of Formulations, iThrive Essentials\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eEssentials are not generic supplements sold alongside the program. They are the protocol.\u003c\/p\u003e","brand":"iThrive Essentials","offers":[{"title":"Pack of 1","offer_id":42946356707542,"sku":"IEEBC001","price":1559.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/9234\/8374\/files\/active-b-complex-methylated-b-vitamins-front.webp?v=1784872648"},{"product_id":"liquid-vitamin-d3-k2-drops","title":"Vitamin D3 + K2  in MCT Oil - 20ml","description":"\u003cp\u003eMost Vitamin D supplements are incomplete.\u003c\/p\u003e\n\u003cp\u003eVitamin D3 drives calcium absorption from your gut into your bloodstream. But once calcium is in circulation, it needs direction. Without Vitamin K2, absorbed calcium has no clear destination. It can accumulate in arteries and soft tissues rather than going to bones. K2 activates two proteins namely osteocalcin and MGP (Matrix Gla Protein) that direct calcium into bone matrix and away from arterial walls. D3 without K2 is a half-solution.\u003c\/p\u003e\n\u003cp\u003eiThrive Vitamin D3 + K2 in MCT Oil delivers both in a single liquid drop. In a fat-soluble MCT oil base because D3 and K2 are fat-soluble vitamins that require fat for absorption. Stabilised with natural Vitamin E to protect potency during storage. No synthetic emulsifiers. No unnecessary additives.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat’s New in This Formulation and Why\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a fully reformulated product. All four ingredients are now sourced directly from their original manufacturers. Here’s what changed and why:\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv align=\"left\" dir=\"ltr\"\u003e\n\u003ctable\u003e\n\u003ccolgroup\u003e \u003ccol width=\"147\"\u003e \u003ccol width=\"227\"\u003e \u003ccol width=\"251\"\u003e \u003c\/colgroup\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth scope=\"col\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth scope=\"col\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth scope=\"col\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePrice\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e₹1,599 (₹2.67 per drop\/day)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis formulation sources all four ingredients D3, K2, MCT oil, and Vitamin E directly from their original manufacturers. Direct sourcing from verified, branded ingredient suppliers carries a higher cost than our previous supply arrangement. The price reflects that. The bottle size reduction to 20ml was a parallel decision to manage per-unit cost while improving stability. We won’t suggest the economics are unchanged, because they aren’t.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBottle size\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e20ml (~600 drops)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSmaller fill volume improves shelf life, reduces oxidation, and eliminates the leakage risk that occurred with larger fill volumes during storage and transport.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVitamin D3\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVitashine® 600 IU per drop ✔ Verified direct-sourced\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVitashine® is UK-made, Vegan Society approved, lichen-derived. Sourced directly from the original manufacturer. Unchanged and confirmed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVitamin K2\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePharmaquinone® 20 mcg (Vitasynth, Poland)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eValidated 100% all-trans MK-7 per US Pharmacopeia testing. Supply availability of our previous K2 source at the volume and consistency we require was a factor in the switch, alongside Pharmaquinone®’s purity profile. Sourced directly from the original manufacturer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew addition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMixed Tocopherols (Natural Vitamin E)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNatural antioxidant stabiliser that protects D3 and K2 from oxidative degradation during shelf life.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMCT Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCoconut-derived MCT Oil ✔ Verified direct-sourced\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSourced directly from the original manufacturer. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eThe Pharmaquinone® Difference and Why MK-7 Purity Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe cis isomer problem and why most buyers don’t know about it:\u003c\/p\u003e\n\u003cp\u003eVitamin K2 as MK-7 exists in two structural forms: all-trans MK-7 (the biologically active form found naturally in natto) and cis isomers (forms with altered spatial geometry that have significantly reduced biological activity compared to the trans form).\u003c\/p\u003e\n\u003cp\u003eThe all-trans form is linear in structure and its extended isoprenoid side chain allows it to associate with the subcellular enzymes that activate osteocalcin and MGP. The cis isomers are non-linear. Their bent molecular shape compromises their ability to activate these proteins, resulting in negligible carboxylative capacity compared to all-trans MK-7.\u003c\/p\u003e\n\u003cp\u003eWhat independent academic analysis found in the supplement market:\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePeer-reviewed research (Szterk et al., ScienceDirect, 2017\/2018) analysed MK-7 supplements and found that in the majority of products tested, the actual all-trans MK-7 content was lower than what the label declared. In some products, cis isomer content exceeded all-trans MK-7 by up to 3.7 times. In one product, no all-trans MK-7 was found at all despite the label claim. These are commercially available supplements, tested independently.\u003c\/p\u003e\n\u003cp\u003eThis happens because the US Pharmacopeia standard for MK-7 ingredients requires only 96% all-trans MK-7, allowing up to 4% cis isomer content in an ingredient before it fails quality standards. And finished supplement products are not required to test cis vs trans content at all, meaning low-quality MK-7 can enter products without disclosure.\u003c\/p\u003e\n\u003cp\u003ePharmaquinone®: why we chose it:\u003c\/p\u003e\n\u003cp\u003ePharmaquinone®, produced by Vitasynth (Poland), is validated as containing no cis isomer according to Vitasynth’s own testing per the US Pharmacopeia method, the recognised international standard for MK-7 ingredient purity. Supply availability and sourcing consistency at the volumes we require were also factors in selecting Pharmaquinone® as our K2 source. Both criteria  purity profile and reliable direct supply were met. Pharmaquinone® is sourced directly from the original manufacturer.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat Each Ingredient Does\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFour ingredients. Each one deliberate:\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eVitashine® Vitamin D3: 600 IU per drop (100% RDA) ,\u003c\/span\u003e\u003cspan\u003e vegan D3 from lichen, manufactured in the UK, certified by the Vegan Society. Identical to the D3 your skin produces from sunlight. Not fish-derived, not wool-derived. Drives calcium absorption from the gut, supports immune cell production, mood, hormonal balance, and hundreds of downstream gene expression processes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003ePharmaquinone® Vitamin K2-MK7: 20 mcg per drop,\u003c\/span\u003e\u003cspan\u003e validated 100% all-trans MK-7 per US Pharmacopeia testing (Vitasynth, Poland). Activates osteocalcin to direct calcium into bone matrix, and MGP, a protein involved in directing calcium to bone rather than soft tissue. Natural fermentation-derived MK-7 with a 72-hour half-life, supporting consistent tissue-level K2 activity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eMCT Oil: coconut-derived,\u003c\/span\u003e\u003cspan\u003e medium-chain triglycerides provide the fat D3 and K2 require for absorption, without needing a full meal. No synthetic emulsifiers, stabilisers, or carriers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eMixed Tocopherols (Natural Vitamin E):\u003c\/span\u003e\u003cspan\u003e natural antioxidant stabiliser added in the reformulation. Protects D3 and K2 from oxidative degradation during storage and shelf life. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat It May Support\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat iThrive Vitamin D3 + K2 may support:\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBone mineral density:\u003c\/span\u003e\u003cspan\u003e D3 drives calcium absorption; Pharmaquinone® K2 (100% all-trans MK-7) activates osteocalcin to direct calcium into bone matrix\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eCardiovascular health:\u003c\/span\u003e\u003cspan\u003e K2 activates MGP protein that inhibits arterial calcification, addressing the arterial calcium risk that D3 alone can create without K2\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eImmune function:\u003c\/span\u003e\u003cspan\u003e Vitamin D3 is required for the production and activation of immune cells.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eMood and energy:\u003c\/span\u003e\u003cspan\u003e Vitamin D3 receptors are present throughout the brain and nervous system; deficiency is consistently associated with low mood, fatigue, and cognitive fog\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eHormonal balance:\u003c\/span\u003e\u003cspan\u003e Vitamin D functions as a prohormone and is involved in normal endocrine signaling; adequate D3 levels support testosterone, oestrogen, and thyroid hormone regulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv align=\"left\" dir=\"ltr\"\u003e\n\u003ctable\u003e\n\u003ccolgroup\u003e\u003ccol width=\"624\"\u003e\u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlace 1 drop under the tongue or add to any beverage daily. Best taken with a meal containing fat, the MCT oil base reduces the requirement for additional fat, but absorption is enhanced alongside a fatty meal. Morning is ideal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDosage: \u003c\/span\u003e\u003cspan\u003eOne drop daily = ~600-day supply from the 20ml bottle. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHigher dosing: \u003c\/span\u003e\u003cspan\u003eIf your practitioner has recommended a loading dose (2–3 drops daily), confirm the duration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair with Magnesium: \u003c\/span\u003e\u003cspan\u003eMagnesium is required for the enzyme that converts Vitamin D to its active form (calcitriol). Taking D3 without adequate magnesium is one of the most common reasons D3 supplementation underperforms. iThrive Magnesium Bisglycinate is the natural pairing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStorage: \u003c\/span\u003e\u003cspan\u003eStore in a cool, dry place away from direct sunlight. Do not refrigerate. The mixed tocopherols in this formula protect against oxidation during storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePractitioner’s Note\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0641\/9234\/8374\/files\/Suyash_32a78f15-0fde-479a-81e3-b35f2177ad88_240x240.png?v=1778651293\" alt=\"suyash bhandari ithrive supplements formulation\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e“The crux of this reformulation are the choice of K2 and the move to direct sourcing from original manufacturers. On K2, we chose Pharmaquinone® for two reasons. First, its validated purity profile: 100% all-trans MK-7 per US Pharmacopeia testing, with no cis isomer. The cis isomers of MK-7 have significantly reduced ability to activate the gamma-glutamylcarboxylase enzyme that carboxylates osteocalcin and MGP, the two K2-dependent proteins responsible for bone mineralisation and arterial calcium regulation. A supplement declaring 20 mcg of MK-7 on the label may contain a meaningful proportion of cis isomers that contribute to that number without contributing to the function. With Pharmaquinone®, the 20 mcg declared is 20 mcg of validated all-trans MK-7. Second, supply availability and sourcing consistency at the volumes we require, both criteria were met. On Vitamin E, the mixed tocopherols are a functional addition, not a filler. The smaller 20ml fill volume presents a higher surface-to-volume ratio, which increases relative oxidative exposure. The tocopherols protect the integrity of both D3 and K2 during shelf life. And on direct sourcing every ingredient in this bottle is now verified at origin. That is how it should always have been.”\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cstrong\u003e Suyash Bhandari\u003c\/strong\u003e\u003cbr\u003eIn-House Scientist \u0026amp; Head of Formulations, iThrive Essentials\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEssentials are not generic supplements sold alongside the program. They are the protocol.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"iThrive Essentials","offers":[{"title":"Default Title","offer_id":44053977727190,"sku":"IEVDL001","price":1599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/9234\/8374\/files\/ithrive-vitamin-d3-k2-mct-oil-20ml-bottle.png?v=1784795902"}],"url":"https:\/\/www.ithrive.shop\/collections\/vitamins.oembed","provider":"iThrive Essentials","version":"1.0","type":"link"}