{"title":"Minerals","description":null,"products":[{"product_id":"magnesium","title":"Magnesium Bisglycinate Powder - 180gm","description":"\u003ch2\u003eYou've been taking magnesium for months. You still can't sleep. The problem isn't magnesium, it's the form.\u003c\/h2\u003e\n\u003cp\u003eMost brands sell you magnesium supplement buffered with magnesium oxide or just simply magnesium oxide because it's cheap to manufacture. Your body absorbs about 4% of it. The other 96% passes through your digestive system unused, which is also why oxide causes the laxative effect people blame on \"magnesium.\"\u003c\/p\u003e\n\u003cp\u003eBisglycinate is different. Each magnesium molecule is bonded to two glycine molecules so it travels through the intestinal wall intact via the dipeptide transport pathway. Absorption is significantly higher than oxide or citrate. More magnesium reaches your cells, which means you actually feel the difference.\u003c\/p\u003e\n\u003ch2\u003eWhy the form matters\u003c\/h2\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 16px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #1A2448; color: #ffffff;\"\u003e\n\u003cth style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\" scope=\"col\"\u003eForm\u003c\/th\u003e\n\u003cth style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\" scope=\"col\"\u003eAbsorption\u003c\/th\u003e\n\u003cth style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\" scope=\"col\"\u003eGI effect\u003c\/th\u003e\n\u003cth style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\" scope=\"col\"\u003eCommon in\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e\u003cstrong\u003e\u003cem\u003eBisglycinate (iThrive)\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e\u003cstrong\u003e\u003cem\u003e80–90%\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e\u003cstrong\u003e\u003cem\u003eGentle — no laxative effect\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e\u003cstrong\u003e\u003cem\u003ePremium clinical brands\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #F6F0E8;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eCitrate\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e25–35%\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eMild — loose stools at higher doses\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eMid-tier brands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eOxide\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e3–4%\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eStrong laxative — most exits unused\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eMass-market\/pharmacy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cp\u003eWhat iThrive Magnesium Bisglycinate supports:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleep quality\u003c\/strong\u003e — magnesium activates GABA receptors that help the nervous system wind down before sleep; glycine acts as an additional inhibitory neurotransmitter for calm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMuscle relaxation and recovery\u003c\/strong\u003e — required for both muscle contraction and the release that follows; may help reduce cramps and delayed soreness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStress and anxiety\u003c\/strong\u003e — magnesium plays a key role in regulating the HPA axis (stress response); glycine supports a calming effect on the central nervous system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNervous system support\u003c\/strong\u003e — magnesium plays a role in nerve signalling and vascular tone, both relevant to migraine research; bisglycinate's higher absorption may support this better than other forms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHormonal balance and PMS\u003c\/strong\u003e — magnesium may help reduce PMS symptoms including mood changes, cramps, and fluid retention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBone health\u003c\/strong\u003e — works in concert with Vitamin D3 and Vitamin K2 for calcium absorption and bone mineral density\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy and metabolic function\u003c\/strong\u003e — participates in more than 300 enzymatic reactions including ATP production, DNA synthesis, and glucose metabolism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePure formulation. Nothing unnecessary.\u003c\/h2\u003e\n\u003cp\u003eNo magnesium stearate. No silicon dioxide. No artificial colours. No titanium dioxide. No talc. No preservatives.\u003c\/p\u003e\n\u003cp\u003eMost supplement manufacturers add these as flow agents or anti-caking agents to speed up production. We don't. Every gram of this powder is magnesium bisglycinate — nothing filler, nothing synthetic.\u003c\/p\u003e\n\u003ch2\u003ePractitioner's Note\u003c\/h2\u003e\n\u003cp\u003e\u003cimg style=\"margin-bottom: 16px;\" alt=\"Mugdha Pradhan, Founder and Functional Nutritionist at iThrive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0641\/9234\/8374\/files\/mugdha-portrait-story_240x240.jpg?v=1775564537\"\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\"I put this in every ALIVE client's protocol and for good reason, across thousands of functional assessments, magnesium deficiency is the single most consistent finding we see, regardless of the presenting health concern. Standard magnesium supplements rarely move the needle because the form isn't absorbed. Bisglycinate is the only form I've seen reliably restore magnesium levels and produce noticeable improvements in sleep, muscle tension, and mood within four to six weeks. If you're sleeping badly, cramping, anxious, or constantly fatigued, this is almost always where we start.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMugdha Pradhan\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eFounder \u0026amp; Functional Nutritionist, iThrive · 10+ years clinical practice\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eEssentials are not generic supplements sold alongside the program. They are the protocol.\u003c\/p\u003e","brand":"iThrive Essentials","offers":[{"title":"Default Title","offer_id":43349361918166,"sku":"IEMB001","price":1189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/9234\/8374\/files\/ithrive-magnesium-bisglycinate-powder-180gm-front.png?v=1784798082"},{"product_id":"zinc-defense","title":"Zinc Defense with Copper and L-carnosine - 60 Capsules","description":"\u003ch2\u003eYou're taking zinc. You're probably still depleting copper.\u003c\/h2\u003e\n\u003cp\u003eMost zinc supplements on the market are solo zinc, one ingredient, nothing else. That's a problem, because long-term zinc supplementation without copper progressively depletes your copper stores. It's a documented interaction that most supplement brands don't formulate around, because solving it costs more.\u003c\/p\u003e\n\u003cp\u003eiThrive Zinc Defense solves this with three nutrients in one capsule: chelated zinc glycinate for superior absorption, copper gluconate to maintain the zinc-copper balance, and L-Carnosine a dipeptide that stabilizes zinc at the gut wall, protects the gastric mucosa, and adds its own anti-glycation and antioxidant activity.\u003c\/p\u003e\n\u003cp\u003eThis is the combination that functional medicine practitioners actually use. It's not common in Indian supplements because it's harder to formulate. It's the only Indian zinc supplement that includes all three.\u003c\/p\u003e\n\u003ch2\u003eWhat most zinc supplements miss and why it matters\u003c\/h2\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 16px;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #1A2448; color: #ffffff;\"\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eSupplement\u003c\/th\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eZinc form\u003c\/th\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eCopper?\u003c\/th\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eL-Carnosine?\u003c\/th\u003e\n\u003cth scope=\"col\" style=\"padding: 8px 10px; text-align: left; border: 1px solid #1A2448;\"\u003eLong-term risk\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e\u003cstrong\u003e\u003cem\u003eZinc Defense (iThrive)\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e\u003cstrong\u003e\u003cem\u003eGlycinate (chelated)\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc; color: #1a7f4b;\"\u003e\u003cstrong\u003e\u003cem\u003eYes — 1mg\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc; color: #1a7f4b;\"\u003e\u003cstrong\u003e\u003cem\u003eYes — 75mg\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc; color: #1a7f4b;\"\u003e\u003cstrong\u003e\u003cem\u003eNone — balanced\u003c\/em\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #F6F0E8;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eMost Indian zinc brands\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eCitrate or gluconate\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc; color: #b23a2f;\"\u003eNo\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc; color: #b23a2f;\"\u003eNo\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc; color: #b23a2f;\"\u003eCopper depletion risk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffffff;\"\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eImported brands\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003ePicolinate \/ citrate\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003eOne includes copper\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc; color: #b23a2f;\"\u003eNone include this\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 10px; border: 1px solid #cccccc;\"\u003e2–3x the price\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eWhy zinc alone creates a copper problem\u003c\/h2\u003e\n\u003cp\u003eZinc and copper compete for the same absorption pathway in the small intestine. When zinc intake is consistently high, intestinal cells produce more metallothionein, a binding protein that holds copper inside the cell rather than releasing it into circulation. That copper is then lost when the cell is shed. The effect is dose-dependent and cumulative, it isn't a concern with a week of zinc, it becomes one over months of daily supplementation.\u003c\/p\u003e\n\u003cp\u003eCopper is a cofactor for a set of enzymes the body cannot run without: ceruloplasmin for iron metabolism, superoxide dismutase for antioxidant defence, lysyl oxidase for connective tissue, and cytochrome c oxidase for cellular energy production.\u003c\/p\u003e\n\u003cp\u003eThe fix is not less zinc, it's the right ratio. Zinc Defense delivers 15mg zinc to 1mg copper, a 15:1 ratio, which is the range used when zinc is taken daily over the long term. Most brands leave copper out because adding it means sourcing a second mineral, validating the ratio, and accepting a higher per-capsule cost for something the customer won't see on the front label.\u003c\/p\u003e\n\u003ch2\u003eWhat's in each capsule\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc Glycinate (15mg elemental · 88.24% RDA)\u003c\/strong\u003e — chelated form, meaning zinc is bonded to the amino acid glycine for intestinal absorption via the amino acid transport pathway. Significantly higher bioavailability than zinc oxide or sulphate. No gastric irritation. Supports immune cell production, wound healing, skin health, testosterone synthesis, thyroid hormone conversion, and DNA repair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper Gluconate (1mg elemental · 58.82% RDA)\u003c\/strong\u003e — included specifically to maintain the zinc-copper ratio. Copper is a cofactor for immune enzymes, connective tissue synthesis, iron metabolism, and neurological function. Long-term zinc alone suppresses copper absorption; this capsule prevents that.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-Carnosine (75mg)\u003c\/strong\u003e — a dipeptide of beta-alanine and histidine. Works on three levels: stabilises zinc absorption at the gut wall (Zinc-L-Carnosine is clinically studied for gastric mucosal protection), reduces oxidative stress as an antioxidant dipeptide, and exhibits anti-glycation activity, slowing the process by which excess blood sugar damages proteins and tissues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat it supports\u003c\/h2\u003e\n\u003ch3\u003eImmunity and infection resistance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eZinc is required for the production and maturation of T-cells, B-cells, and natural killer cells, the primary soldiers of the immune system\u003c\/li\u003e\n\u003cli\u003eIt also plays a direct role in immune response speed and strength.\u003c\/li\u003e\n\u003cli\u003eThe copper balance maintained by this formula ensures immune enzyme function is not compromised by copper depletion over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin, hair, and wound healing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eZinc is required for collagen synthesis and keratin production, their deficiency presents as slow wound healing, hair thinning, and skin changes\u003c\/li\u003e\n\u003cli\u003eL-Carnosine's anti-glycation activity helps protect skin proteins from damage caused by elevated blood sugar which is relevant for anyone with metabolic or hormonal concerns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHormonal health — thyroid, testosterone, PCOS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eZinc is a cofactor for the enzyme that converts T4 to T3, the active thyroid hormone.\u003c\/li\u003e\n\u003cli\u003eZinc supports testosterone synthesis in the Leydig cells, as part of normal male hormonal function.\u003c\/li\u003e\n\u003cli\u003eZinc supports healthy insulin sensitivity and hormonal balance, which is why it's often paired with iThrive Detox Tea Blend and Active B-Complex as part of a broader hormonal wellness routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eGut barrier support\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eZinc-L-Carnosine (the complex formed by zinc and carnosine at the gut wall) is a well-studied complex for its gastric mucosal protective properties.\u003c\/li\u003e\n\u003cli\u003eSupports gut lining integrity, which is central to both immune and digestive health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThree active ingredients. Nothing added to make manufacturing easier.\u003c\/h2\u003e\n\u003cp\u003eNo magnesium stearate. No silicon dioxide. No artificial colours. No preservatives. The only \"other ingredient\" is glycine included as part of the zinc glycinate chelate itself, not as a filler.\u003c\/p\u003e\n\u003cp\u003eCapsule shell is 100% HPMC and vegetarian, clean. GMP certified. ISO certified. Third-party lab tested.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eTake 1 capsule daily, approximately 1.5 hours after a meal or as directed by your healthcare practitioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy 1.5 hours after food:\u003c\/strong\u003e Zinc absorption competes with other minerals (calcium, iron) consumed during meals. Taking zinc between meals — after food has cleared the stomach — reduces this competition and maximises the advantage of the chelated glycinate form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan be taken alongside:\u003c\/strong\u003e iThrive Active B-Complex (B6 supports zinc metabolism), iThrive Magnesium Bisglycinate (zinc and magnesium work synergistically for immune and hormonal function), and iThrive Detox Tea Blend for a comprehensive PCOS or hormonal support stack.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote on timing with other minerals:\u003c\/strong\u003e If you take iThrive Vitamin D3+K2 or Calcium, space them 2 hours apart from Zinc Defense — calcium and zinc share absorption pathways.\u003c\/p\u003e\n\u003ch2\u003ePractitioner's Note\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0641\/9234\/8374\/files\/Suyash_32a78f15-0fde-479a-81e3-b35f2177ad88_240x240.png?v=1778651293\" alt=\"Suyash Bhandari, In-House Scientist and Head of Formulations at iThrive Essentials\" style=\"margin-bottom: 16px;\"\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\"The copper inclusion in this formula is the decision most brands skip not because it's unnecessary, but because it raises the cost and complexity of the product. The zinc-copper antagonism is well-established in nutrition science: consistent zinc supplementation without copper will, over time, deplete copper stores and impair the copper-dependent enzymes involved in immune function and iron metabolism. Including 1mg of copper gluconate per capsule keeps the ratio safe for long-term daily use without needing a separate copper supplement. The L-Carnosine addition serves a different but equally important function as it forms a complex with zinc at the gut wall that has been studied specifically for gastric mucosal protection, making this formula appropriate for people with gastric sensitivity or gut lining concerns. Together, these three ingredients address zinc repletion in a way that is complete rather than partial.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuyash Bhandari\u003c\/strong\u003e\u003cbr\u003eIn-House Scientist \u0026amp; Head of Formulations, iThrive Essentials\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eEssentials are not generic supplements sold alongside the program. They are the protocol.\u003c\/p\u003e","brand":"iThrive Essentials","offers":[{"title":"Default Title","offer_id":44433018749142,"sku":"IEZDC001","price":1149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/9234\/8374\/files\/ithrive-zinc-defense-copper-l-carnosine-60-capsules.png?v=1784800702"}],"url":"https:\/\/www.ithrive.shop\/collections\/minerals.oembed","provider":"iThrive Essentials","version":"1.0","type":"link"}